Apparel Collection
How it started: More than a story
Rich's life was marked by loss — his wife, his business, his home — and then a motorcycle accident that should have ended it all. Instead, it became the moment everything changed. Surrounded by a group of riders who have shared the gospel and the open road together for 23 years, Rich found faith, healing, and purpose. Now, at 80 years old, he's calling on riders across the nation to join the 2026 Ride USA — a journey to spread the gospel, celebrate 250 years of America, and carry forward a story that will not be forgotten.